Not many people go past the first two pages of Google search results when searching on the internet; it is imperative, therefore, to achieve the best rankings possible to attract as many customers searching for what you do. The problem is how to get there, quickly, efficiently and at a reasonable price that is not going to break the bank. At Social Domains, our trained SEO advisors are able to offer you several different ways to get you company at the top of the search engines at a cost effective way!

Natural SEO

SEO is the process of getting websites found in the “natural” or “organic” search results and can include factors such as image search, local / national search, video search or academic search. “Natural” or “organic” SEO consists of websites coming up naturally on the internet when customers type into the search engines specific keywords and phrases.

At Social Domains, our natural SEO specialists are able to get the website we will build for you found on all major search engines including Google, Yahoo, MSN and Bing. Already have a website and wish to get that found? Our specialists are able to help with monthly link-building campaigns and will actively use push marketing techniques to promote your existing site via link-building forums, link farms, directories, hubs, blogs, social bookmarks and merit-based link-building.

PPC or Google AdWords is the process of getting websites found in the sponsored listings at the top or right hand side of the search results when your keywords and phrases are typed into the search engines. You set your keywords and phrases and set your monthly fee according to what you would like to spend.

 

The difference between PPC and SEO is that PPC is guaranteed to get you on the first page of the search engines, whereas there are no guarantees with natural SEO. PPC can be set up within days whereas natural SEO can take months and months; on the flip side, natural SEO could save you lots of money in the future and some customers are more inclined to use websites on the natural listings than sponsored listings. For the best results, please contact our trained advisors and we can build you a campaign that not only suits your needs, but will also suit your budget!

  • Top-level domains: these are the country extension at the end of your domain, like “.uk” or “.fr”
  • Generic top-level domains: extensions without a national element, like “.com”, “.org”, or “.net”
  • Number of words
  • Other characters: hyphens or numbers
  • Mis-spellings: if your domain is plumberslancashire.com, how about registering plumverslancashire.com to catch people making typos?

Top selling domain names of 2012

Insurance.com

In 2010 this domain name was purchased for $35.6 million.

VacationRentals.com

This domain name was bought for $35 million in 2007.

PrivateJet.com

In 2012 this domain name was purchased for $30.18 Million

Internet.com

This domain name was purchased for $18 million in 2009

Insure.com

2009 saw the purchase of Insure.com for $16 Million

Fund.com

This domain name was purchased for £9.99 Million in 2008

Hotels.com

Hotels.com was bought in 2001 for $11 Million

Fb.com

This was purchased by Facebook in 2010 for $8.5 Million

Top selling .co.uk domain names

Cruise.co.uk

In 2008 this domain name was purchased for $1,100,000

Furniture.co.uk

This domain name was bought for $650,000 in 2007.

Gold.co.uk

In 209 this domain name was purchased for £600,000.

Cruises.co.uk

This domain name was purchased for £560,000 in 2012

Webhosting.co.uk

2013 saw the purchase of webhosting.co.uk for £323,225.

Phones.co.uk

This domain name was purchased for £222,838 in 2008

Recycle.co.uk

Recycle.co.uk was bought in 2005 for £200,336

Freecreditreport.co.uk

This was purchased by in 2012 for £193,935

Soft factors

  • Commercial potential
  • Search engine potential
  • Memorability and pronounceability
  • Brand and marketing ability

Also beware hidden factors like site content, sources of web traffic, PPCtraffic, and subsequent rates.